Brits neglect sun protection despite exponential rises in skin cancer
A recent research study conducted by sunscreen manufacturers La Roche-Posay on 1960 adults in the UK has shown some startling findings

- 36% of Brits are still not applying sunscreen while in the UK, despite soaring temperatures and the ongoing heat wave.
- 13% of those surveyed did not use a sunscreen at all, in the UK or abroad
- 26% had a sunburn in the UK in the last year
- 55% were confused over sunscreens and the majority did not know the difference between UVA and UVB
- 25% were more concerned about getting a tan than protecting themselves against the scun
- 24% had never checked their skin for any lesions of concern
Excessive sun exposure causes at least 90% of skin cancers. Too much sun can also lead to skin aging and collagen breakdown. A single sunburn increases the risk of a melanoma by almost two fold.
The advice from the Dermatologists at Midland Skin Institute is simple: Don’t tan, Don’t Burn – if you want to stay young looking and minimise your chance of developing skin cancer. The best ways to achieve this is to:
- Cover up! Protect the skin with clothing, including a wide brimmed hat, T-shirt and UV protective sunglasses.
- Avoid strong sunlight. Spend time in the shade when it’s sunny particularly between 11 am and 3 pm.
- Use a ’high protection’ sunscreen of at least SPF30 which also has high UVA protection and make sure you apply it generously and frequently when in the sun, preferably every 2-3 hours.
- Sunscreens should not be used as an alternative to clothing or shade – rather they offer additional protection. No sunscreen will provide 100% protection. Do not use sunscreens as an excuse to spend longer in the sun.
- Keep babies and young children out of direct sunlight
- Check your skin for changes once a month. A friend or family member can help you with this particularly with checking your back. If anything on your skin is changing, or if you are suspicious or worried about anything, go to your doctor and have it looked at.
More information on protecting yourself from the sun and what to look out for on your skin can be found at www.midlandskin.co.uk. Midland Skin Institute offer a comprehensive mole check and skin cancer screening service. An appointment can be made on 0121 285 4540
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